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Programa o serás programado: Diez mandamientos para la era digital

Programa o serás programado: Diez mandamientos para la era digital

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  • Create Date：2021-06-01 16:15:59
  • Update Date：2025-09-23
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  • Author：Douglas Rushkoff
  • ISBN：B084YS94G7
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Summary

he debate over whether the Net is good or bad for us fills the airwaves and the blogosphere。 But for all the heat of claim and counter-claim， the argument is essentially beside the point: it’s here; it’s everywhere。 The real question is， do we direct technology， or do we let ourselves be directed by it and those who have mastered it？ “Choose the former，” writes Rushkoff， “and you gain access to the control panel of civilization。 Choose the latter， and it could be the last real choice you get to make。” In ten chapters， composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis， Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe。

In this spirited， accessible poetics of new media， Rushkoff picks up where Marshall McLuhan left off， helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries。 This is a friendly little book with a big and actionable message。

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media，” “social currency” and “screenagers。” He has been at the forefront of digital society from its beginning， correctly predicting the rise of the net， the dotcom boom and bust， as well as the current financial crisis。 He is a familiar voice on NPR， face on PBS， and writer in publications from Discover Magazine to the New York Times。

“Douglas Rushkoff is one of the great thinkers––and writers––of our time。” —Timothy Leary

“Rushkoff is damn smart。 As someone who understood the digital revolution faster and better than almost anyone， he shows how the internet is a social transformer that should change the way your business culture operates。" —Walter Isaacson

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Reviews

Helvetica Standard ，

Buscava uma referência no YouTube que， por erro de digitação， me levou a Douglas Rushkoff。 O enorme choque ao ouvir a palestra TED de "Team Human" se transformou em curiosidade para ouvir mais sobre o tema。 Na palestra de "Program or be Programmed" decidi começar eu mesmo a programar。 Não me arrependo。 Agora， que finalmente li a obra， mantenho o interesse pela programação e suas possibilidades mas entendo também que Rushkoff como divulgador está um pouco abaixo dos ideais propostos。 Não o culpo， Buscava uma referência no YouTube que， por erro de digitação， me levou a Douglas Rushkoff。 O enorme choque ao ouvir a palestra TED de "Team Human" se transformou em curiosidade para ouvir mais sobre o tema。 Na palestra de "Program or be Programmed" decidi começar eu mesmo a programar。 Não me arrependo。 Agora， que finalmente li a obra， mantenho o interesse pela programação e suas possibilidades mas entendo também que Rushkoff como divulgador está um pouco abaixo dos ideais propostos。 Não o culpo， absolutamente。 É o tema de nosso tempo。 。。。more

Casey Browne ，

First， the good。 Rushkoff makes important points， and I thought the best were made in the final chapter that bears the book's title。 Rushkoff breathes new life into the importance of controlling the means of production。 Unlike other tools （the woodworking hand tools and knitting needles of which I am so very fond， for instance）， the software is programmed。 Well， obviously。 But this matters because programming is a process; the code we use in the form of software results from a particular sequenc First， the good。 Rushkoff makes important points， and I thought the best were made in the final chapter that bears the book's title。 Rushkoff breathes new life into the importance of controlling the means of production。 Unlike other tools （the woodworking hand tools and knitting needles of which I am so very fond， for instance）， the software is programmed。 Well， obviously。 But this matters because programming is a process; the code we use in the form of software results from a particular sequence of logic， a pattern of thinking that we follow without even realizing it and， unlike other tools， patterns that most of us cannot modify。 There's a lot of conformity in an environment that gives us the illusion of choice and independence。The book also contains more common things we hear a lot of。 Rushkoff says not to be always on， to be more present rather than always reporting on what we're doing rather than experiencing it more fully。 We've heard this before， and Rushkoff doesn't bring a fresh perspective to it。 。。。more

Alan Couzens ，

Read this after watching "The social experiment"。 Didn't help my conspiracy-theory tendencies at all！ :-） Seriously， a very thought provoking book about the role of computers and machine learning in modern society。 As the title suggests， the author promotes the idea that those who understand how to program will ultimately have the power in the coming years。 Read this after watching "The social experiment"。 Didn't help my conspiracy-theory tendencies at all！ :-） Seriously， a very thought provoking book about the role of computers and machine learning in modern society。 As the title suggests， the author promotes the idea that those who understand how to program will ultimately have the power in the coming years。 。。。more

Richard van der Oost ，

Michael Littman （reinforcement learning Brown University） recommends: https://youtu。be/c9AbECvRt20 Michael Littman （reinforcement learning Brown University） recommends: https://youtu。be/c9AbECvRt20 。。。more

Ari Rizzitano ，

Kind of a silly and dated manifesto。 Worth reading only for archaeological purposes。

Neal ，

I felt the author was stretching for about half of his ten commands， but the rest were clearly applicable to today's digital age and the underlying message stays true just as much now as ten years ago when this book was published。 My favorite quote: "For the person who understands code， the whole world reveals itself as a series of decisions made by the planners and designers for how the rest of us should live。 （p。140）" How aware am I of the current programming that surrounds me？ When reflecting I felt the author was stretching for about half of his ten commands， but the rest were clearly applicable to today's digital age and the underlying message stays true just as much now as ten years ago when this book was published。 My favorite quote: "For the person who understands code， the whole world reveals itself as a series of decisions made by the planners and designers for how the rest of us should live。 （p。140）" How aware am I of the current programming that surrounds me？ When reflecting on my vocation， I've certainly noticed the programmed path to be school->college->career->stay with that career for the rest of your life。 What other programming affects me though I'm currently not as sure， and so I appreciate how this book encourages me to do some reflection。 。。。more

Mark Mulvey ，

"The industrial age challenged us to rethink the limits of the human body: Where does my body end and the tool begin？ The digital age challenges us to rethink the limits of the human mind: What are the boundaries of my cognition？""The more we learn to conform to the available choices， the more predictable and machinelike we become ourselves。 We train ourselves to stay between the lines， like an image dragged onto a "snap-to" grid: It never stays quite where we put it， but jerks up and over to th "The industrial age challenged us to rethink the limits of the human body: Where does my body end and the tool begin？ The digital age challenges us to rethink the limits of the human mind: What are the boundaries of my cognition？""The more we learn to conform to the available choices， the more predictable and machinelike we become ourselves。 We train ourselves to stay between the lines， like an image dragged onto a "snap-to" grid: It never stays quite where we put it， but jerks up and over to the closest available place on the predetermined map。""For the person who understands code， the whole world reveals itself as a series of decisions made by planners and designers for how the rest of us should live。""If living in the digital age teaches us anything， it is that we are all in this together。 Perhaps more so than ever。" 。。。more

nero ，

Program or Be Programmed has some serious "Old man yells at cloud" energy， and you know， that's fine， understandable even - every now and then I was totally willing to yell at the clouds with him， but aside from those moments， this book is。。。 questionable。 Now， I am aware that it was written and published in 2010， but not all of his takes just aged badly， some of them were awful to begin with。The GoodRushkoff rightly identifies many of the issues that plague society and its individuals in this e Program or Be Programmed has some serious "Old man yells at cloud" energy， and you know， that's fine， understandable even - every now and then I was totally willing to yell at the clouds with him， but aside from those moments， this book is。。。 questionable。 Now， I am aware that it was written and published in 2010， but not all of his takes just aged badly， some of them were awful to begin with。The GoodRushkoff rightly identifies many of the issues that plague society and its individuals in this era of technology。 Small businesses are falling prey to giant online retailers， consumers have become the product， online anonymity brings out the worst in people， the stealing of all things ranging from intellectual property to personal data has become commonplace， we are often neglecting the here and now in favor of doing things on our phone， the constant onslaught of terror， violence， war， death， catastrophe that we're exposed to day after day is desensitizing us， and the nature of the internet is dividing and polarizing us。The BadThe whole premise， as can be deduced by the title and the book's last chapter， is that we should all learn how to program。 I disagree。 Can everyone learn how to program？ In theory I'd say yes。 It's possible。 Should everyone learn to program？ Definitely not。 Learning to program beyond letting the computer print "Hello， World" in X programming language or stringing some HTML tags together takes time。 A LOT of time。 And that is what most people at this point in time don't have enough of， nor should they make the time to spend hundreds of hours learning how to program！ Yes， having a general understanding of how the tech you use works， what it can do and what it does without you even knowing is incredibly important， but （as even Rushkoff concedes in the very last paragraph of the book） you don't need to be able to program to understand the gist of things。 Using programs that someone else wrote isn't bad。 It's a GOOD thing！ Especially if you take the time to understand how they work。The UglyNo， Rushkoff， young people in 2010 did not "see the human species evolving toward a more collective awareness， [。。。] where we all know each other's thoughts through telepathy。" （he mentions this supposed "development" twice even）Rushkoff has no clue what a meme is。 I was a teen on the internet in 2010 so trust me on this one - a meme is not just "an idea that spreads"。 "And since big companies， nations， and organizations generally produce things that affect a lot of people， the memes they release will tend to have more relevance and replicate better。" I just。。。 no。 Do I have to say anything else？"May the best meme win。" Hi fellow kids。"Imagine having to choose your college major before taking a single course。" Oh no， how terrible， it's not like that's how it works in most countries that aren't America。Aged like milk: "Likewise， Philip Rosedale - the quite sane founder of the virtual reality community Second Life - told me he believes that by 2020， his online world will be indistinguishable from real life。" Lol。 。。。more

George ，

Rushkoff was one of the first， fastest and most original thinkers about the internet and its potential。 Charming energetic and captivating， he nonetheless failed to see just how badly it would all go。 This book offers dated techno-optimism trying to adapt to techno-realism but still not quite grasping to what dysutopian extremes capitalism would take the new technologies。

Alex ，

Do yourself a favour and read only the introduction and chapter 10。 The rest of this （not short enough） short book is a waste of time。If you read just the intro and chapter 10， this becomes a solid 5/5。

Rafael ，

This reads as an old man shaking his fist and denouncing the internet and technology （computers）， except his points are well thought out and solid。 There are downsides to the tools we use and reuse to create and recreate the media that is ingested。 I believe it is both outdated and still relevant now， because technology has integrated so deeply and uniquely with our lives， despite learning nothing of how it was used before。 when this book was being published， there was a push for access to the i This reads as an old man shaking his fist and denouncing the internet and technology （computers）， except his points are well thought out and solid。 There are downsides to the tools we use and reuse to create and recreate the media that is ingested。 I believe it is both outdated and still relevant now， because technology has integrated so deeply and uniquely with our lives， despite learning nothing of how it was used before。 when this book was being published， there was a push for access to the internet accessibility。 now everyone has a smartphone and the internet in their pocket。 ironically， I think people are programming now mote than before， with ifttt and other home services， and yet people still refuse to find better ways to compute。 This book needs to be remade in a flashier way for people to listen， which is sad but necessary。 。。。more

Antonio ，

Qué difícil lo pone el amigo Rushkoff！！por un lado muchas buenas ideas， debates y asuntos por explorar。 Sólo por eso merece la pena una lectura。Por otro la irritante tendencia a extrapolar de un campo a otro rollo los sistemas digitales usan el sistema binario ergo en internet se pierden los matices。 De esas tiene varias el amigo。 Además de esa pose de "he tenido una visión genial y las cosas son así porque llevo mucho tiempo en esto"。 Algunas de las tesis e ideas han envejecido mal， pero no ser Qué difícil lo pone el amigo Rushkoff！！por un lado muchas buenas ideas， debates y asuntos por explorar。 Sólo por eso merece la pena una lectura。Por otro la irritante tendencia a extrapolar de un campo a otro rollo los sistemas digitales usan el sistema binario ergo en internet se pierden los matices。 De esas tiene varias el amigo。 Además de esa pose de "he tenido una visión genial y las cosas son así porque llevo mucho tiempo en esto"。 Algunas de las tesis e ideas han envejecido mal， pero no sería justo hacer demasiada sangre。 Se puede leer ¡con distancia！ 。。。more

Hussein Ebeid ，

Commercial book， very subjective and generic The writers pattern are very boring Reading the last page of each chapter is enough to get the point of each chapter and reading the last 3 pages in the last chapter considered as the whole book。。。。。Good luck

Julian Schlaen ，

Después de leer Life Inc。， Douglas Rushkoff se transformó para mi en un referente de la cultura alternativa。 En este libro repasa como el mundo digital que cada vez más ubicuo， moldea la forma en que vemos la realidad。 Principalmente se centra en la visión parcial que presentan de acuerdo a como fue programada cada plataforma， y como eso puede influir de la forma en que uno lo deje。 Tiene algunas perlas muy interesantes。

Juan Carlos ，

Es un libro muy interesante para entender los sesgos y retos que nos plantea actualmente la tecnología。 A pesar de estar escrito en 2010 su análisis sigue siendo totalmente válido y vigente， de hecho muchos de los problemas que plantea en mi opinión se han agravado。 Más que aportar soluciones da forma a los problemas inherentes del uso de la tecnología， que por muy obvios que puedan ser a veces nos cuesta verlos y entenderlos。Os dejo este enlace donde resumen los 10 mandamientos de manera acerta Es un libro muy interesante para entender los sesgos y retos que nos plantea actualmente la tecnología。 A pesar de estar escrito en 2010 su análisis sigue siendo totalmente válido y vigente， de hecho muchos de los problemas que plantea en mi opinión se han agravado。 Más que aportar soluciones da forma a los problemas inherentes del uso de la tecnología， que por muy obvios que puedan ser a veces nos cuesta verlos y entenderlos。Os dejo este enlace donde resumen los 10 mandamientos de manera acertada:https://pseudopodo。wordpress。com/2012。。。 。。。more

Francisco J。 López ，

Un libro interesante para todos aquellos preocupados por la deriva que está tomando la tecnología。 El problema quizá es que a veces es poco concreto en sus consejos， muchos de los cuales ya nos vienen sonando de muchos otros libros y artículos。

John Millard ，

Loved it。 Will have to put some of his other books in my queue。

Tolu Olatunbosun ，

Incredibly sharp breakdown of the necessity to constantly update one's literacy and skill set in programming， or be quickly outdated as time passes。 Rushkoff's skill shines in communicating the threat of not knowing how to program and evangelizing the strength of knowing how， without evangelizing technology as a panacea for the problems of humankind。 I appreciated that balance。 Still， it lacked the piercing power I hoped it would have in terms of being palatable for people in different backgroun Incredibly sharp breakdown of the necessity to constantly update one's literacy and skill set in programming， or be quickly outdated as time passes。 Rushkoff's skill shines in communicating the threat of not knowing how to program and evangelizing the strength of knowing how， without evangelizing technology as a panacea for the problems of humankind。 I appreciated that balance。 Still， it lacked the piercing power I hoped it would have in terms of being palatable for people in different backgrounds coming to this book and being able to understand it as if they were not actively working in technology。 Ultimately， Rushkoff dazzles in his urgency and ability to communicate the important without sounding superior。 。。。more

Dennis ，

Better than the last book by Mr。 Rushkoff that I have read。 Better structured， more precise and coherent。 The author warns us about ten phenomena that we might encounter as we're exposed to the internet， and he thoroughly describes each one and it's inherent dangers。 To some of them， I still lack a recommendation by Mr。 Rushkoff。 A solution of sorts， what to do when we encounter this phenomenon， or better yet， how to make sure we don't encounter it at all。 Other than that I recommend everyone to Better than the last book by Mr。 Rushkoff that I have read。 Better structured， more precise and coherent。 The author warns us about ten phenomena that we might encounter as we're exposed to the internet， and he thoroughly describes each one and it's inherent dangers。 To some of them， I still lack a recommendation by Mr。 Rushkoff。 A solution of sorts， what to do when we encounter this phenomenon， or better yet， how to make sure we don't encounter it at all。 Other than that I recommend everyone to read this book， at least all of those who have anything to do with modern technology， especially the internet。 。。。more

Em ，

Had to read this for my tech class this semester and I really enjoyed it。 Rushkoff's ten commandments seem like simple， "duh" type statements until you really stop to analyze whether you are following them。 Some， like "be present"， "don't always be on" and "be yourself" are digital citizenship basics that I think much of the world has forgotten。 Quick read， and definitely thought provoking！ （But I still don't want to learn to program！） Had to read this for my tech class this semester and I really enjoyed it。 Rushkoff's ten commandments seem like simple， "duh" type statements until you really stop to analyze whether you are following them。 Some， like "be present"， "don't always be on" and "be yourself" are digital citizenship basics that I think much of the world has forgotten。 Quick read， and definitely thought provoking！ （But I still don't want to learn to program！） 。。。more

Seval ，

SummaryProgram or Be Programmed: Ten Commands for a Digital Age written by Douglas Rushkoff is a book that discusses whether the internet is good or bad。 This book compares the difference between understanding or knowing how to create software and becoming software。 Rushkoff says “ It’s really that simple: Program， or be programmed。 Choose the former， and you gain access to the control panel of civilization。 Choose the latter， and it could be the last real choice you get to make” （Rushkoff， 2010 SummaryProgram or Be Programmed: Ten Commands for a Digital Age written by Douglas Rushkoff is a book that discusses whether the internet is good or bad。 This book compares the difference between understanding or knowing how to create software and becoming software。 Rushkoff says “ It’s really that simple: Program， or be programmed。 Choose the former， and you gain access to the control panel of civilization。 Choose the latter， and it could be the last real choice you get to make” （Rushkoff， 2010， Kindle Location 66）。 In his argument， he states that people who do not know how to program will be directed by those who know how to program。 He believes that programming is the new literacy of the digital age and everybody should learn how to program。 He compares this new literacy to the media revolutions that happened in the past。 He criticized that people usually adapt to new technology or literacies without understanding how they really work。 Those who understand how it works become the elite。 He thinks “The people hear while the rabbis read; the people read while those with access to the printing press write; today we write， while our techno-elite programs” （Rushkoff， 2010， Kindle Location 139）。The book includes ten commands that are based on the biases of digital media。 Rushkoff talks about each command to help readers find a balance between the needs of real people living and working in both physical and virtual spaces。 He states that “Only by understanding the biases of the media through which we engage with the world can we differentiate between what we intend， and what the machines we’re using intend for us—whether they or their programmers even know it” （Rushkoff， 2010， Kindle Location 223）。Those ten commands are: Ⅰ。 Time: Do Not Be Always OnⅡ。 Place: Live in PersonⅢ。 Choice: You May Always Choose None of the AboveⅣ。 Complexity: You Are Never Completely RightⅤ。 Scale: One Size Does Not Fit AllⅥ。 Identity: Be YourselfⅦ。 Social: Do Not Sell Your FriendsⅧ。 Fact: Tell The TruthⅨ。 Openness: Share， Don’t StealⅩ。 Purpose: Program or Be ProgrammedIn the last command， which gave the name to the book， the author shows that America is falling behind most developed or even developing countries。 He suggests that we need to teach programming in public schools instead of programs like how to use a spreadsheet or word processing because “these basic skills may make them more employable for the entry-level cubicle jobs of today， but they will not help them adapt to the technologies of tomorrow” （Rushkoff， 2010， Kindle Location 1496）。 He argues that if we want to stay competitive economically and culturally， and have a strong military， we need to teach programming。 CritiqueI agree with the author’s view that we need to teach programming in schools。 He suggests that we should start teaching programming （Computer Science） in high school。 I say， let’s start in kindergarten。 This is a national issue that our daily life， economy and homeland security depend on。 Under the first command which is time， the author states that we have been consistently using our brain， less as hard drives and more as processors and putting our mental resources into active RAM。 This statement aligns with the article I read on Independent。 I agree that we are becoming better at searching online and retrieving the information we need for that moment such as finding an address or restaurant。 The author argues that the digital realm is biased toward choice， but he also expresses that when we make a choice we choose only one of the options that are available which is not the real freedom of choosing what we really want。 For example， if we want to make a video call by using an app， we are forced to accept the terms and conditions that we usually do not read and give the app access to our media。 The author suggests that we are always free to withhold choice， but this option is becoming harder and harder is you want to be on the internet。 The author states that reading became a process of elimination rather than deep engagement。 When a complex topic is discussed on an online platform， most people overvalue their ideas even though they do not inform themselves well。 I believe that this is an important issue for everyone on the internet and it creates a polarization。 The book suggests that knowing that this is an issue， we should check the facts on other people’s comments on multiple sites which must be something everybody agrees on。 I think Rushkoff made a great job comparing the new literacy of today to the past events to help his readers to better understand where were are at right now and where we are heading to。 For example; he says “The industrial age challenged us to rethink the limits of the human body: Where does my body end and the tool begin？ The digital age challenges us to rethink the limits of the human mind: What are the boundaries of my cognition？” （Rushkoff， 2010， Kindle Location 173）。In general， this book gives advice on how to turn biases into our advantages in a practical way。 Instead of fighting against the change， it talks about how to embrace the change in an effective way which is what I believe we should do。 I found many things that resonated with me on a lot of levels and I believe anyone who is using the internet will find something resonates with them。 Its language is simple and easy to follow。 Some might think that Rushkoff is arguing over what is obvious to most， but I found it a nice and short book to remind ourselves why we need to learn how to program and how to make better choices on the internet。 QualificationsDouglas Rushkoff is a Professor of Media Theory and Digital Economics at CUNY/Queens。 He wrote many best selling and award-winning books on media， technology， and culture。 Some of the books he wrote are Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity， Media Virus， and Present Shock。 Besides writing books， Rushkoff hosts podcasts and appears in the New York Times and ABC News。 One of the podcasts he hosts is the Digital Nation on Frontline， PBS。 His long career and involvement in discussions on media， technology， and culture make him a qualified resource for this topic。 ResourcesRushkoff， Douglas。 Program or Be Programmed。 OR Books。 Kindle Edition。 Christophhooton， H。 （2015， May 13）。 Our attention span is now less than that of a goldfish。 Retrieved June 19， 2019， from https://www。independent。co。uk/news/ science/our-attention-span-is-now-less-than-that-of-a-goldfish-microsoft-study-finds-10247553。html 。。。more

Patrick DiJusto ，

You know how in the last two years or so， people have been writing books about how we should delete our social media accounts because they're not good for us？Doug Rushkoff was writing this same thing 10 years ago。 You know how in the last two years or so， people have been writing books about how we should delete our social media accounts because they're not good for us？Doug Rushkoff was writing this same thing 10 years ago。 。。。more

Olivia Ambrose ，

Had to read for class。 Didn't particularly enjoy。 Had to read for class。 Didn't particularly enjoy。 。。。more

David ，

I originally thought this book was more about software programming itself， some sort of guidelines， a la "The Pragmatic Programmer"。 However， it turned out to be something else， more about the different technological biases that affect our modern lives。 How modern technologies end up controlling our lives， when it should be the other way around: we should be the ones in control， programming our tech to enhance our lives。Of course， it also deals with software programming， but it tells you why you I originally thought this book was more about software programming itself， some sort of guidelines， a la "The Pragmatic Programmer"。 However， it turned out to be something else， more about the different technological biases that affect our modern lives。 How modern technologies end up controlling our lives， when it should be the other way around: we should be the ones in control， programming our tech to enhance our lives。Of course， it also deals with software programming， but it tells you why you should learn it， not how to do it。 After all， there are tons and tons of resources on that out there。The key takeaway is to become aware of the biases behind our current day technologies and turn them to our favor， or else， technologies end up shaping our lives。 This is easily seen today with social media: we become addicted to the stuff and do things just so that we can share updates。 Social media can be used differently。 Just understand where it comes from and how you can turn it in your favor。 And that's just one example。Highly recommended！ 。。。more

Kevin Hale ，

Very Enlightening。

Lee ，

Required reading for anyone who uses a computer or smart phone！ Some great perspectives on how we are falling behind and letting ourselves become subject to the biases of technology。

Damon ，

You know you are in for a wild ride when you fall asleep during the preface。 Aspiring authors and their publishers: if you can't tell a reader what your book is about from the cover， you'd better hope the rear flap clears things up， and if that fails， your preface should make it 100% clear in the first few paragraphs。Instead， Rushkoff's "prose" meanders along like the rough draft of a college essay with blank spaces where ideas should be。 Imagine a gout-ridden Benjamin Franklin discovering socia You know you are in for a wild ride when you fall asleep during the preface。 Aspiring authors and their publishers: if you can't tell a reader what your book is about from the cover， you'd better hope the rear flap clears things up， and if that fails， your preface should make it 100% clear in the first few paragraphs。Instead， Rushkoff's "prose" meanders along like the rough draft of a college essay with blank spaces where ideas should be。 Imagine a gout-ridden Benjamin Franklin discovering social media for the first time and waddling up to you in hysterics， raving about what an amazing invention he has discovered and you politely nod and listen to him expound on the possibilities of something you mastered when you were six。One star because I'm pretty sure English isn't the author's native language。 。。。more

Rasmus Dahl ，

This review has been hidden because it contains spoilers。 To view it， click here。 I think I expected more。 Rushkoff ventures into the exciting and very uncharted territory between technology and society/human existence， but he has a tendency to see technology as an foreign alien， that has an effect， rather than a constant developing “organism” that is influenced by humanity’s desires。 I do however love his point that most of society always is on level of advances in technology behind。

Natalie ，

I had to read this book for my introduction to IT class。 I thought that it would be a nice change of pace from strict textbooks。 I enjoyed the Preface and Introduction， but after that I felt like nothing was new material and that I had practically read it before。 I still think it was done well and it would benefit those who want to discuss different aspects of life in a digital society， but for someone who has a lot of experience studying this topic， it was more a refresher of what I already kne I had to read this book for my introduction to IT class。 I thought that it would be a nice change of pace from strict textbooks。 I enjoyed the Preface and Introduction， but after that I felt like nothing was new material and that I had practically read it before。 I still think it was done well and it would benefit those who want to discuss different aspects of life in a digital society， but for someone who has a lot of experience studying this topic， it was more a refresher of what I already knew。 I also thought that this book would focus on why we should all learn to program， but it is actually a book on the "Ten Commands for a Digital Age"。 These commands are different things the author thinks we should do in today's society， such as: live in person， be yourself， tell the truth， etc。 I would have appreciated it more if I had realized that before I started reading it， but I think the main title skewed me in the wrong direction。 。。。more

D ，

Really thought it was a timely read around when I went through it; now it's probably dealing with a bit of obsolescence。 Really thought it was a timely read around when I went through it; now it's probably dealing with a bit of obsolescence。 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Programa o serás programado: Diez mandamientos para la era digital

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Programa o serás programado: Diez mandamientos para la era digital&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Programa o serás programado: Diez mandamientos para la era digital&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0